Your content program isn't the problem.
Your strategy is.
Marketing leaders bring me in when their content programs stall. I build strategies that create real brand momentum — not just more content.
Sound familiar?
You're investing in content. It's just not working like it used to.
Maybe content ownership is fragmented across teams, with brand, demand gen, and product marketing all telling different stories. Maybe your program is over-indexed on one or two channels. Maybe the metrics look fine, but there's no real brand momentum — no customer love.
And now you're facing big questions:
How do we prove content's value when attribution is broken?
How do we compete when everyone has access to the same AI tools?
How do we create one cohesive story when content lives in twelve different places?
How do we actually connect with our customers?
You don't need another tactician. You need a strategist who can see the whole picture — and then build something that actually works.
What we'll do together
Develop Content Strategy for the AI Era
Keyword-led content strategies are no longer enough. I build programs that differentiate your brand and use content to build genuine influence, with your customers and in your market.
Position Story as a Strategic Asset
Build a connected narrative that works across every channel, with each piece reinforcing the last, not competing with it. This not only creates clarity for your audience, but trust and affinity.
Prove the Value of Content
Move beyond broken attribution with measurement frameworks that give your team the signals to optimize, and give you what you need to defend investment.
Align Fractured Teams
Get your content functions working from the same playbook. I build the internal buy-in and governance systems that make great strategy stick.
The work, recognized.
AWARDS:
WICMA Content Marketer of the Year (2022)
Tribeca Film Festival Official Selection (2023)
Webby Award Winner (2021)
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