Building Content Strategies That Work in the AI Era
I'm not just another content strategist. I'm a fractional executive who helps companies navigate the biggest shift in content marketing since the rise of search engines.
The old playbook is dead. Traditional search is no longer the only game in town. Your audience is using ChatGPT, discovering content on social platforms, and expecting AI to surface the answers they need. They’re not just looking at traditional media, but influencers as media brands in their own right.
But here's what hasn't changed: humans crave unique, high-quality content. We love stories. And if you build a program in the right way, you’re differentiated content offering can also be what the algorithms love too.
That's what I build for companies — content programs that build trust and love for your brand and growth for your business.
My Journey: an Unconventional Path That Gave Me Dual Fluency
I always loved marketing, But I didn't follow a rigid career plan. I followed what fascinated me: how stories and media shape us, our perceptions, and our culture.
I started in ad agencies, learning how marketing strategy works from the inside. Then I shifted into journalism, where I learned the craft of storytelling — how to find the narrative thread, interview subjects, and write things people actually want to read. And then one day, a brand I worked with as a reporter asked if I wanted to run their blog. Content marketing was just becoming its own discipline, and I was in the right place, at the right time, with the right skills.
Because content marketing is the intersection of strategic thinking and storytelling, it’s where marketing provides genuine value rather than interruption. It’s where content is a strategic asset across the entire customer journey—not just brand storytelling or content production.
My path gave me a dual fluency: the craft of storytelling from journalism and the strategic thinking of marketing. I understand both how to tell stories that resonate and how to build content systems that scale. More importantly, I see the bigger cultural shifts happening in media and how customers use story throughout their journey. I'm a translator and guide for marketers navigating completely new terrain.
Experience
I've led and coached award-winning global teams for over 15 years, pioneering brand content campaigns recognized by Tribeca and the Webby Awards and building content programs that drive pipeline and revenue growth. Most recently, I built Square’s content marketing and organic growth disciplines.
What I bring:
Strategic foresight: I think two steps ahead, helping you adapt before the shift happens
Solutions: I identify problems and solve them with frameworks you can implement
Customer-centricity: Audience needs come first, always
Principled risk-taking: I bet on the unconventional when it makes strategic sense
Select Awards
Tribeca Film Festival Official Selection
Only In: Dearborn
2023
WICMA Content Marketer of the Year
2022
Tribeca X Finalist
Our Chinatown
SF Ad Club Silver: Branded Content
Dear Dad
2022
2022
2021
Webby DEI Winner
Black Owned
2021
Digiday Finalist: Best Branded Podcast Talking Squarely
In the Media
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![A promotional graphic for a content marketing podcast featuring a cartoon duck wearing headphones, with a microphone, on a purple background, with the title 'Content Marketing Podcast' and 'Animalz' logo.]()
Earning AI Mentions and Winning Discovery Beyond SEO
“Everyone says content measurement is hard…I think we’ve over-complicated it… Content is not a channel.”
Listen to Animalz Podcast -
![10 Minute Martech]()
On the AI Offense
“There’s no playbook for AI yet. That makes it exciting. Everyone is experimenting… and that’s exactly what we should be doing.”
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![Pros & Content]()
Pros & Content
“There's too much content in the world. The goal is not to add to the noise; it's to produce the things that are really necessary, and will move the business metrics, but are also the things that our customers want to hear from us.”
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![Future of Finance Marketing]()
Content strategies for tomorrow
“Every content marketer has to be their own advocate in terms of measurement and what that means.”
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![Brand Innovators]()
Driving Consumer Engagement with Gen Z
“Content marketing is about building a relationship with your audience. It's not just about selling a product; it's about providing value that resonates with them.”
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![Champions of Growth Podcast]()
How Marketers Boost Their Appeal to Gen Z
“Content marketing is so critical for this audience because it invites people to opt in. It asks them to engage. And that's critical for this group of people who are concerned about privacy and security.”
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![Tearsheet Podcast]()
Gen Zers are changing e-commerce
“It's really important to be clear about what you stand for in the marketplace — and beyond the marketplace. Brands need to show that they are trustworthy and credible, as well as relevant.”
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![Knotch logo]()
From Efficiency to Effectiveness: AI’s Role in Modern Marketing
In this master class, we talk beyond the misconception that AI is solely for efficiency and speed, and understand how improper use can lead to generic, duplicative content.
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![Tech Forge]()
Effectively Integrate AI into Your Content Marketing Strategy
I join a panel of industry experts to discuss considerations for leveraging AI in content creation and how GenAI is reshaping the way we think about search.
