I turn content into a competitive advantage.
I'm a fractional executive and strategic content advisor. For over 15 years I've worked at the intersection of storytelling and strategy — in ad agencies, newsrooms, and content programs that scale globally.
What I've learned: the brands that win don't just produce more content. They build systems, shape narrative, and move before the market does. That's what I help you do.
An unconventional path. A distinct point of view.
I didn't follow a rigid career plan. I followed what fascinated me: how stories and media shape perception, culture, and the decisions people make.
I started in ad agencies, learning how marketing strategy works from the inside. Then I moved into journalism, where I learned the craft of storytelling: how to find the thread, earn trust, and write things people actually want to read. When content marketing emerged as its own discipline, I was in the right place at the right time with the right skills.
That background gave me dual fluency. I understand both how to tell stories that resonate and how to build the systems that scale them. More importantly, I've learned to see the bigger shifts in media and culture before they become obvious — and help brands adapt before their competitors do.
Experience
I've led and coached award-winning global teams for over 15 years, pioneering brand content campaigns recognized by Tribeca and the Webby Awards and building content programs that drive pipeline and revenue growth. Most recently, I built Square’s content marketing and organic growth disciplines.
What I bring:
Strategic foresight: I think two steps ahead, helping you adapt before the shift happens
Solutions: I identify problems and solve them with frameworks you can implement
Customer-centricity: Audience needs come first, always
Principled risk-taking: I bet on the unconventional when it makes strategic sense
recognition
Tribeca Film Festival Official Selection
Only In: Dearborn
2023
WICMA Content Marketer of the Year
2022
Tribeca X Finalist
Our Chinatown
SF Ad Club Silver: Branded Content
Dear Dad
2022
2022
2021
Webby DEI Winner
Black Owned
2021
Digiday Finalist: Best Branded Podcast Talking Squarely
In the Conversation
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![A promotional graphic for a content marketing podcast featuring a cartoon duck wearing headphones, with a microphone, on a purple background, with the title 'Content Marketing Podcast' and 'Animalz' logo.]()
Earning AI Mentions and Winning Discovery Beyond SEO
“Everyone says content measurement is hard…I think we’ve over-complicated it… Content is not a channel.”
Listen to Animalz Podcast -
![10 Minute Martech]()
On the AI Offense
“There’s no playbook for AI yet. That makes it exciting. Everyone is experimenting… and that’s exactly what we should be doing.”
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![Pros & Content]()
Pros & Content
“There's too much content in the world. The goal is not to add to the noise; it's to produce the things that are really necessary, and will move the business metrics, but are also the things that our customers want to hear from us.”
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![Future of Finance Marketing]()
Content strategies for tomorrow
“Every content marketer has to be their own advocate in terms of measurement and what that means.”
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![Brand Innovators]()
Driving Consumer Engagement with Gen Z
“Content marketing is about building a relationship with your audience. It's not just about selling a product; it's about providing value that resonates with them.”
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![Champions of Growth Podcast]()
How Marketers Boost Their Appeal to Gen Z
“Content marketing is so critical for this audience because it invites people to opt in. It asks them to engage. And that's critical for this group of people who are concerned about privacy and security.”
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![Tearsheet Podcast]()
Gen Zers are changing e-commerce
“It's really important to be clear about what you stand for in the marketplace — and beyond the marketplace. Brands need to show that they are trustworthy and credible, as well as relevant.”
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![Knotch logo]()
From Efficiency to Effectiveness: AI’s Role in Modern Marketing
In this master class, we talk beyond the misconception that AI is solely for efficiency and speed, and understand how improper use can lead to generic, duplicative content.
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![Tech Forge]()
Effectively Integrate AI into Your Content Marketing Strategy
I join a panel of industry experts to discuss considerations for leveraging AI in content creation and how GenAI is reshaping the way we think about search.
