About Mallory

Hi there! I’m a marketing leader with a genuine passion for crafting bold, insight-driven strategies and building content operations that truly make an impact. With over 15 years of experience, I've had the pleasure of collaborating with an impressive range of brands—from innovative startups to established global players—utilizing content as a catalyst for growth.

I believe that the most effective marketing stems from empathy, enriched by data, and delivered with clarity. My approach blends editorial excellence, performance marketing, and digital innovation to create remarkable results—whether it’s generating fresh leads, boosting conversion rates, or expanding market share.

If you’re looking for strategic insight, dynamic team leadership, or hands-on execution, I'm excited to help elevate your content marketing.

A photo of Mallory A Russell in a garden

Experience

I’ve led and coached award-winning global teams, pioneered brand campaigns recognized by Tribeca and the Webby Awards, and helped organizations turn content chaos into cohesive, revenue-driving ecosystems. My experience spans a diverse range of industries, allowing me to bring a wealth of knowledge and insights to every project.

View my resume

Select Awards

Tribeca Film Festival Official Selection
Only In: Dearborn

2023

WICMA Content Marketer of the Year

2022

Tribeca X Finalist
Our Chinatown

SF Ad Club Silver: Branded Content
Dear Dad

2022

2021

Webby DEI Winner
Black Owned

2021

Digiday Finalist: Best Branded Podcast Talking Squarely

In the Media

On the AI Offense

“There’s no playbook for AI yet. That makes it exciting. Everyone is experimenting… and that’s exactly what we should be doing.”
Listen to 10 Minute Martech
Pros & Content

“There's too much content in the world. The goal is not to add to the noise; it's to produce the things that are really necessary, and will move the business metrics, but are also the things that our customers want to hear from us.”
Listen to Pros & Content
Content strategies for tomorrow

“Every content marketer has to be their own advocate in terms of measurement and what that means.”
Listen to the Future of Finance Marketing
Driving Consumer Engagement with Gen Z

“Content marketing is about building a relationship with your audience. It's not just about selling a product; it's about providing value that resonates with them.”
Watch the video
How Marketers Boost Their Appeal to Gen Z

“Content marketing is so critical for this audience because it invites people to opt in. It asks them to engage. And that's critical for this group of people who are concerned about privacy and security.”
Listen to Champions of Growth
Gen Zers are changing e-commerce

“It's really important to be clear about what you stand for in the marketplace — and beyond the marketplace. Brands need to show that they are trustworthy and credible, as well as relevant.”
Listen to Tearsheet
From Efficiency to Effectiveness: AI’s Role in Modern Marketing

In this master class, we talk beyond the misconception that AI is solely for efficiency and speed, and understand how improper use can lead to generic, duplicative content.
Take the class
Effectively Integrate AI into Your Content Marketing Strategy

I join a panel of industry experts to discuss considerations for leveraging AI in content creation and how GenAI is reshaping the way we think about search.
Watch the webinar