Strategic advisory for content that performs.
I work with marketing and communications leaders who need more than execution — they need a strategic partner who can see where content fits in the bigger picture, and build something that lasts.
How We Work Together
I engage as a fractional executive or strategic advisor — embedded enough to understand your business, external enough to tell you what your team can't.
Engagements typically run 2-6 months, though some clients bring me in for focused strategy sprints or to support a specific program. Every engagement starts with a discovery call to understand your situation before we define the scope.
What I do
Fractional Content Leadership
For companies that need senior content leadership but aren't ready to hire a full-time head of content. I embed with your team, lead the strategy, and build the systems and habits that outlast the engagement.
Best for: Scale-ups and mid-market companies building a content function for the first time, or rebuilding after a leadership gap.
Content Program Audit
A focused diagnostic of your existing content program. I assess your strategy, team structure, content mix, measurement framework, and competitive position — and deliver a clear picture of what's working, what isn't, and what to do next.
Best for: Leaders who suspect something is off but need an outside perspective to confirm it and prioritize fixes.
Content Strategy
For teams whose content programs have stalled, plateaued, or lost their focus. I audit what you have, identify the gaps, and build a strategy that connects content to business outcomes, with a clear narrative framework, channel priorities, and a measurement model that actually works.
Best for: Marketing leaders who need a strategic reset before investing further in execution.
AI Era Content Readiness
A strategic workshop and roadmap for teams navigating the shift to AI-influenced discovery and content consumption. We assess how your strategy needs to evolve, identify your differentiation opportunities, and build a roadmap for the next 12 months.
Best for: Marketing leaders who know AI is changing everything but aren't sure where to start.
Not sure which is right for you?
That's what the discovery call is for. Tell me where you're stuck. I'll tell you where I can help.