Strategic content leadership that works

You don't need another content strategist who produces more content. You need someone who can see the 10,000-foot view, understands why your content isn't working, and knows how to fix it.

I work with CMOs and marketing leaders at companies where:

Content ownership is fractured across teams who are telling different stories
You've hit a plateau, and the 2019 playbook isn't delivering anymore
Leadership is asking for ROI and you're measuring the wrong things
You need strategic clarity that supports your marketing goals, not just more tactics

I bring 15+ years of experience leading award-winning content programs, plus the rare dual fluency of journalist-trained storytelling and marketing strategy. I help you build cohesive organic growth strategies that work in the AI era.

Content strategies I’ve led have driven up to 250% increase in revenue per customer.

three ways to work together

Fractional content leadership

Who it's for: Companies that need embedded strategic leadership to build or rebuild their content program.

What you get:

Strategic content leadership for 3-12 month engagements
Build your content strategy from the ground up or turn around programs that have plateaued
Own your content roadmap, team alignment, and execution
Weekly or bi-weekly working sessions plus ongoing Slack/email access
Deliverables: Content strategy, narrative architecture, distribution frameworks, measurement frameworks, team processes

Best for:

Companies without a Head of Content
Content programs that have lost direction
Preparing for a major launch or rebrand
Building content infrastructure that scales

Typical engagement: 3-6 months, 2-3 days per week

strategic advisory

Who it's for: Marketing leaders who need the 10,000-foot view and ongoing strategic content guidance

What you get:

Monthly or quarterly strategic advisory sessions
Get clarity on messaging, positioning, and content strategy
Review your content programs and identify what's working (and what's not)
Access to frameworks and templates
Between-session support via email for critical decisions

We tackle:

Proving content's value within your attribution model
Adapting your strategy for the AI era
Aligning fractured teams under one narrative
Building measurement systems that actually matter
Executive buy-in and internal stakeholder management

Typical engagement: 6-12 months, monthly or quarterly sessions.

strategic projects

Who it's for: Marketing leaders who need specific strategic deliverables to move forward

What you get:

Focused 4-8 week engagements solving a specific strategic challenge
High-impact deliverables you can implement immediately
Workshops and working sessions with your team
Implementation roadmap and success metrics

Project types:

Content Strategy & Audit: Diagnose what's broken and build the roadmap to fix it
Narrative Architecture: Create messaging frameworks and story mapping across the customer journey
Content Governance Framework: Align fractured teams without killing creativity
Content Campaigns: Build a campaign approach, write content briefs, and design customer journeys
Measurement System Design: Build ROI frameworks that work when attribution is broken
Team & Stakeholder Alignment: Get executive buy-in and unite siloed content efforts

Typical engagement: 4-8 weeks, deliverable-focused

Book a discovery call