Let's Build Content That Works in the AI Era

Your customers aren't just searching on Google anymore. They're using ChatGPT, discovering content on social platforms, and expecting AI to surface exactly what they need.

Your content strategy needs to work everywhere they are.

I'm Mallory Russell, and I help growing companies shift from sharing information to building influence through strategic thought leadership and data storytelling.

Book a call

✓ I’d be a good fit if:

  • You have a marketing team that needs strategic direction

  • You're ready for a 6+ month commitment to build real authority

  • You value executive-level expertise

  • You're open to new approaches for the AI era

  • You want a custom strategy, not templates

✗ I’m not a fit if:

  • You just need tactical execution, or a writer

  • You want quick wins in 30 days

  • You're seeking the lowest-cost option

  • You need full-time availability

Let’s Talk

Fill out the form or email me at hello@malloryarussell.com to discuss whether we’re a good fit. I typically respond within 1–2 business days.

What happens from there:

1. Strategy Call (30 minutes): We'll discuss your challenges, goals, and whether my approach makes sense for your situation. No pitch deck, just a conversation.

2. Custom Proposal (within 3 business days): If we're aligned, I'll send a detailed proposal outlining strategy, timeline, and investment.

3. Kick-off (within 2 weeks): We'll start with a deep-dive audit and strategic planning session to hit the ground running.

FAQs

What's the difference between fractional and consulting?

Fractional leadership means I'm embedded in your business 20-40 hours per month, acting as your Head of Content. I'm not just advising; I'm leading strategy, mentoring your team, and ensuring execution. Consulting is typically project-based advice; fractional is ongoing leadership.

Do you create content yourself?

Not typically. I develop the strategy, build the frameworks, train your team, and oversee execution. My goal is to build an operation that scales. With that said, I can step in to support with creation based on the project, particularly if we’re trying a new format for your brand.

How quickly will we see results?

Real content strategy takes 3-6 months to show measurable impact. Anyone promising results in 30 days is selling tactics, not strategy. I work with clients who understand that building authority is a long game.

Can we start with a smaller project?

Yes! If you're not ready for ongoing fractional leadership, I can work on a specific project or campaign. We can also start with more strategic consultation.

What industries do you work with?

My primary focus is SaaS, E-commerce/DTC, Professional Services, and Healthcare, but I've worked across dozens of industries. If you're unsure whether your industry is a fit, let's talk.


What if we're not happy with the work?

Fractional engagements require a 6-month minimum commitment, but we will have clear milestones and check-ins. If things aren't working after 90 days, we can part ways with 30 days’ notice.